The B77 team consists of experienced consultants, entrepreneurs, and designers. With over 25 years of experience in small and medium-sized businesses and countless projects, the B77 team has come together and specialized in tuning companies.
We develop companies further or make them attractive to potential buyers!
Developing a company further or preparing for sale? How do the two fit together? It's simple! In both cases, it's important to take a close look at the company and identify its strengths and weaknesses. To be able to develop my company further, I need a clear goal and a realistic path to follow. If I want to sell my company, the goal is clear, but the path is completely unknown. What does a buyer look for? Is my company actually saleable, and what changes might I need to make to become attractive to a buyer?
Benjamin Loos
head of strategy
Ben is the founder of B77. Ben founded his first company at the age of 20. After 15 years, he sold his shares and has since been active as a consultant, investor, and speaker.


David Hrlic
head of designext
David is the creative mind behind B77. He studied product design in Wuppertal and has been part of the B77 team for five years. His passion is design and music. David supports our clients by translating new strategies into design, thus making the changes within and within companies visible.
HOW WE WORK
Pragmatism and realism are the guiding principles of our approach. Using common sense and a clear approach, we break away from traditional workshop structures in consulting. Instead of creating page-long presentations, we work with our clients in dialogue on clearly defined goals to make changes tangible in a timely manner.
We do not differentiate between whether we are developing a company in GROW to be more marketable in the future, whether we are preparing a company for sale in GO, or whether we are leading a company out of crisis in SOS.
We're corporate tuners. We'll boost your company's performance, give it a new chassis, a fresh coat of paint, and make sure everyone on the road turns heads!
Just so we mentioned it – it feels much better for everyone to be working in a tuned company than in one where the paint is slowly coming off!
CUSTOMERS ABOUT B77
"B77 has been supporting us for 24 months in preparing for the sale of our company. Together, we have created a structure and a brand that makes our company saleable and manageable for third parties. Now we have the confidence to demand a significantly higher price."
Managing Director of a medium-sized trading company
"Through our collaboration with B77, we were able to make our young brand so interesting for investors that we were able to secure a valuation in the millions from our investors even during the startup phase."
Managing Director of a young brand
in the startup phase
"The B77 team is supporting us in strategically preparing our young company so that we are perfectly positioned for a potential buyer or investor. They know exactly what buyers and investors are looking for and how to position a company for sale with strategic know-how and good design."
Managing Director of a clothing brand in the start-up phase
B77 advised us for over five months during the sale process of our company and impressed us with their excellent expertise. It's clear that the B77 consultants all have practical experience and are experienced entrepreneurs. Without B77, we wouldn't have been able to sell our company so profitably.
Managing Director of a medium-sized service company
B77 is advising us on how to navigate our strategic crisis. The expertise, calmness, and vision of B77's consultants are supporting us in our decision-making and providing us with the necessary guidance in the tense situation in our industry.
Managing director of a property development company